Today, when so many businesses rely on a strong Internet presence, it’s amazing that so much web content is stuck in the Dark Ages. That’s a shame, because featuring high-impact web content is one of the most critical ways to get people clicking on your web site and doing business with you. Publishing sizzling web content should be a top priority.
In the Content Is King era, ordinary web content fails to win the battle for customer devotion.
If you want your business to rule, you need to replace those weak word soldiers in your content army with snappy killers, sure-fire word soldiers. In the cutthroat battleground of online business, how can a noble king or queen like you prevail?
Here are five specific examples of how to strengthen web content to capture your customers, lure their loyalty, and win the battle.
Rule the Online Lands – Five Easy Ways to Make Your Web Content Zing
1. Romance the Crowd with Sweet Talk
A medieval serf wouldn’t dare defy the monarch by wandering away from the king’s rambling speech. But modern surfers have dozens of distracting minstrels and whistles pulling them away from your web site and feel no loyalty at all to your virtual sales pitch.
One way to win their loyalty is to grab and hold their attention with colorful, romantic imagery instead of boring, robotic business verbiage:
Robotic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is hassle-free.
Romantic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is nothing but blue skies.
2. Spring a Show-Stopping Surprise
Every savvy queen knows her routine underthings get old, and keeps the royal bed regal with seductive surprises. Like Her Royal Highness, you can turn your audience on by playing with language and framing information in clever new contexts:
Mundane: At Infidati, we’re always available. We deliver expert IT administration services to companies of all sizes – 24/7.
Magical: At Infidati, we never go into sleep mode. We deliver expert IT administration services to companies of all sizes – 24 hours a day, 7 days a week.
3. Indulge the Senses
The same old porridge for dinner can leave any subject unsatisfied. Likewise, bland descriptive content falls flat on the page. To get your customers to clean their plates and keep coming back for more, give them something spicy, melodious, sensuous, fragrant, and vivid.
Informative: In 1845, the US annexed Texas as the 28th state, and this started the Mexican War. Since then, many have associated Texas with cowboys and the open range. Today, Texas has 30 cities with more than 100,000 residents each.
Inspiring: In 1845, the US annexed Texas as the 28th state, inciting the Mexican War in the process. Since then, the image of the independent Texas cowboy roaming free on the range has left an indelible mark on American folklore and popular culture. Today, Texas is larger than life as always, with 30 cities having more than 100,000 residents each.
4. Unleash Action & Adventure
The queen’s shiny knight in dashing armor is always ready to launch a thousand well-chosen arrows to save Her Majesty. Carefully chosen flourishes placed in just the right place and at just the right time bring dead content to life.
Flat: A great defensive player, in his 16-year career, Theo has played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.
Fun: Known as a defensive beast and league-leading shot blocker, during his stellar 16-year career, Theo played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.
5. Conserve Your Rose Petals
The fool always gets into trouble because he doesn’t know his boundaries or the definition of purple prose (excessively flowery language). Overwritten content can easily backfire and wilt. In creating lively and effective content, less is counterintuitively more.
Wilting: Valentine’s Day is traditionally celebrated every mid-winter, so giving the great gift of roses is a doubly special symbol of pure and ever-lasting love.
Wooing: Because Valentine’s Day is traditionally celebrated in mid-winter, giving roses is the doubly special symbol of undying love.
The World’s Greatest Monarchs Know How To Delegate
We hope these tips help you write awesome content for your web site. But the best kings and queens know when to commission works of art.
In the Content Is King era, good web content really is a new art form.
Coaxing with communication is our full-time vocation. If you’d rather pay the court jesters to work some word magic than dream up the entertainment yourself, just give me a call.
by Jennifer Kirkland