I Don’t Know What To Write About! How to Bust Through Writer’s Block in 3 Easy Steps

World Web Content Writers - Once Upon A TimeAt the beginning of the year, WWCW resolved to send out an e-mail newsletter every month in 2013. We should have started this a while ago – unique, creative content is the product we want to showcase, after all.

But the demands on a busy small business never end, so in the past this task usually got pushed to the bottom of the to-do list.

In January, we put together a basic plan for what topics we’d cover in each month’s newsletter. The first idea for April was something funny and jokey for April Fool’s Day, to show off our humorous writing chops. But we were so busy closing out the month of March that we missed that unforgiving April 1 deadline.

The second idea was a Tax Day theme – how taxing it can be to write your own web content, and how you can make wise use of any deductions or credits available to you. Of course, we spent the week before April 15 swimming through an officeful of invoices and receipts for the business – so our tax-themed newsletter did not get filed.

Now it’s almost May, and I’ve been pondering April’s newsletter topic for the past 2 weeks. I sat down in front of my blank screen this morning, staring the deadline straight in the face, and thought:

I don’t know what to write about!

Our SEO web content writing business is going strong because most people, no matter how intelligent, successful, or entrepreneurial they may be, just can’t write well, simply don’t enjoy writing, or have no idea what to write about.

The home page of our web site opens with a simple question:

Are you stuck staring at a blank screen, agonizing over trying to write your web content yourself?

Pretty much everyone who’s tried to write their own web content (or cover letter, bio, life story) will answer a resounding YES! to this question.

This is why our web site converts so well, persuading a high percentage of new visitors to contact us. We offer a simple solution to a vexing, universal problem.

Once we’ve completed our intial interview with a new client, then conducted research on the industry and competition, we have a lot of material to work with and plenty of good ideas on what to write about.

But if you’re trying to write your own web content, where do you even begin?

To Get Started Writing, Ask Yourself 3 Easy Questions

The basic formula for persuasive writing, whether it’s for a compare-and-contrast college essay, a funding request, or web content for your business, gives a good framework for writing your own content of any kind.

Simply ask yourself these 3 questions, and write down the answers:

  1. What is the main problem or aspiration of your audience?
  2. What is the ideal solution to that problem or aspiration?
  3. Why are you the best choice for resolving that problem or aspiration?

Here are some examples. We’ll start with our own web site. (Click any image for a larger view.)

World Web Content Writers

1. What is the problem or aspiration?





2. What is the ideal solution?




3. Why is WWCW the best choice?





A-1 Express Appraisal Services

1. What is the problem or aspiration?





2. What is the ideal solution?




3. Why is A-1 the best choice?





1. What is the problem or aspiration?




2. What is the ideal solution?




3. Why is EInsurance.com the best choice?





Writing Good Content Starts with Asking Good Questions

Answering these 3 simple questions will help you bust through writer’s block and start filling up the screen with informative, persuasive content. Of course, there’s a lot more to writing great web content – but this is a good place to start.

If you’re still stuck, or if you’d simply rather hire professional writers to ask all the right questions, and take care of writing your company’s web content for you, give me a call at 773-559-4987.

Or visit our web site to learn more about SEO web content writing.

We’ll talk about how we can help, and I’ll even give you some additional free tips on how to write your own top-notch web content.

Whatever path you take, don’t delay. Summer is stamping at the starting line, and we’ll all be away from the computer screen and off to the races, the picnics, and the beaches before you know it.

Have a happy, prosperous spring and summer!

Jennifer Kirkland

Our strategies continue to increase our natural traffic. We reached a new high in visits to our web site in April! (Click graph for a larger view.)








“I love deadlines. I love the whooshing noise they make as they go by.” -Douglas Adams

“I’m writing a book. I’ve got the page numbers done.” -Steven Wright

“Easy reading is damn hard writing.” -Nathaniel Hawthorne

by Jennifer Kirkland

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2 Responses to I Don’t Know What To Write About! How to Bust Through Writer’s Block in 3 Easy Steps

  1. Cathryn Sykes says:

    Thank you for using the perfectly good word “problem!” I thought that word was totally taboo for business use; I’m glad to see it’s not.

    Somewhere, at some time, some idiot business consultant got paid way too much money for pitching the idea that the word “challenge” was so much better than “problem.” (This pitch usually involved “rah-rah” sports language and “We need to inspire the team!” noises.)

    So a straight-forward process–Identify a problem, analyze the problem, fix the problem–got twisted into a process requiring “inspiration and team building.” And lots of business consultants to tell companies how to do both. While the word “problem” had the Scarlet Letter of “negative connotations!” hung around its neck.

    So…kudos to you for being a straight-forward writer willing to use an accurate and useful word precisely where’s its needed. Glad to see it! Thanks!

  2. admin says:

    Thanks, Cathryn. I am not a fan of corporate speak, unless the medium demands it. I’m happy that our blog does not!