Web Content Writing Is Taxing Work—5 Reasons to Hire a Pro for the Job

7 Web Content Writing Is Taxing Work

As a start-up business, one of the first professionals we hired to help free up our time for more important revenue-generating activities was a tax accountant. Our accountant charges a reasonable fee to prepare our business tax filings, and the value of his work goes far beyond the modest investment. Some jobs are better left to pros. One of them is tax accounting. Another is web content writing.

Like tax accounting, web content writing is hard work that requires particular knowledge and expertise in a wide range of topics. It’s complex, and it’s time-consuming. Most people have no idea how to research keywords that get results and hone awesome web content into material people want to read. And as with tax accounting, the learning curve is far too high for most people to figure out on their own. Why else would 60% of US taxpayers feel compelled to hire professional accountants every year?

A tax accountant knows how to calculate the multi-page math problem of small business taxes so you can hold onto valuable cash to keep the business running. A web content writer knows how to handle the multi-faceted creative problem of web marketing so you can attract new business and fire up the cash flow engine of your business.

Here’s what we were thinking when staring down the financial reports, considering whether we should invest precious funds in hiring a tax accountant. The reasons we hired a tax expert are the same reasons you may be considering hiring a professional web content writer.

1. I don’t know what I’m doing. I’m out of my element. I don’t even know where to begin!

Accounting figures—and lines of meta code—are curiosities that not everybody enjoys studying or even has the foggiest idea how to work with. A tax accountant is the very first professional advisor we hired to help this business grow. Even on a start-up budget, we knew this job demanded a pro. If you think keyword research sounds about as fun as an audit, consider handing over the web content marketing challenge to experienced pros.

Tax Day Blues, Trivia Edition

The US government first collected income taxes to help pay for the Civil War. That tax expired in 1872, but the government tried to collect income tax again in 1894. In 1895, however, the US Supreme Court ruled income tax unconstitutional in Pollock v. Farmers’ Loan & Trust Company.

Income taxes are accepted today because of the 16th Amendment to the Constitution, ratified in 1913. In many ways, it was a populist effort to get more wealthy people to pay their share of taxes.

The original income tax day in 1914 was March 1, but by 1919, Congress moved the date to March 15, where it remained until 1955. The date was moved to April 15 that year to give the IRS more time to process the growing number of tax forms.

Today, the IRS each year sends out more than 8 billion pages of paper and electronic forms.

2. I don’t have time to do this, and I don’t have time to learn how to do it.

Learning the ins and outs of ever-changing tax code takes time and ongoing attention. You need to be able to trust your accountant to get it right, so you want someone who has plenty of experience and knows what they’re doing.

It’s the same story with web content. You could take a few weeks out of an already overbooked schedule to learn how to write effective, keyword-optimized web content. Or you could hire a professional to complete the job in a few weeks’ time. You don’t have time to step away from the daily demands of running your own business to get this done, and you probably shouldn’t.

3. I don’t want to do it, and I don’t care to learn.

For most of the creative people at WWCW, working on taxes sounds about as fun as getting a root canal—no offense to accountants and endodontists. Paying a good accountant in exchange for a neat, well-organized, correctly filed tax return gives us a feeling of relief. Our accountant enjoys accounting and says it comes easily to him.

If facing off with the big white screen trying to dream up brilliant content for your website fills you with a similar sense of foreboding, you’ll probably feel a lot lighter once you hand that task off to a competent team of professionals who love to write and do it all day long. All our writers love writing, even though it can sometimes be hard and frustrating.

4. It will cost me more to do it myself than to pay a professional.

If your primary goal is to develop new business, it’s a good idea to pay a professional a modest amount to free up your time to focus on revenue-generating and business development activities.

The potential consequences of not filing an accurate tax return are steep penalties and time-draining, stressful audits by the IRS. The benefits of publishing quality web content are increased traffic and revenue, as well as improved reputation, client relationships, and credibility.

5. This must be done right.

If you don’t file your taxes properly, you’re in big trouble. If your website doesn’t attract and develop new business, you’re sunk. Accurate tax filing and persuasive content marketing are mandatory to your company’s growth. You can’t afford not to get this done right.

The good news is that it’s now easier than ever to find a terrific professional writer to produce your web content. But just as with selecting an accountant, make sure you go with a pro who really understands the subject and will do a great job.

Writing awesome web content is the only thing we do. If you’re ready to liberate yourself from the taxing task of producing attractive website content that converts visitors into customers, just give us a call.

by Jennifer Kirkland & James Davis

Posted in Business Development, Search Engine Optimization, SEO Web Content, World Web Content Writers, Writing | Leave a comment

7 Web Content Mistakes That Only Fools Make—And How to Avoid Them

7 Web Content Mistakes That Only Fools Make

Your company just launched its new web site—it’s party time! The only problem is that it features 50 pages of snoozer content, cobbled together from a few generic sources and hastily revised. Soon, you’re scrambling in a panic to find content writers to churn out 100 more pages within a week, in hopes of improving your Google rankings. Pronto!

Let’s consider for a moment how you’re going to get to the top of the charts. Dragging your knuckles across the keyboard for hours, filling your pages with run-of-the-mill content that no one has time to read, or even wants to read—or paying someone a bargain bin price to do it for you—is never going to get your site on Page 1 of Google.

Many web marketing newbies think a large volume of passable content will catch Google’s attention. But as experienced web content writers, we know that a reasonable volume of quality, targeted content always outperforms a lot of limp words.

To avoid playing the fool on April Fools’ Day, consider 7 of the most common web content mistakes, and tips for improvement that rely on more than just luck:

1. Quantity over Quality

Like a $2 cheeseburger, low-quality content tempts you with the illusion of a solid meal, but it won’t give your website the nutrition it needs, and it certainly won’t fuel the life of your business.

Our philosophy has always been that 10 high-quality, well-optimized pages are worth 100 mediocre ones—and now more than ever, Google agrees. Our nimble website competes impressively with huge, content-rich sites for the top spots on Google. Why?

We entice prospects with succinct, targeted content, rather than overwhelming them with a wall of words. Though our site is small, it packs a big punch because we publish only high-quality, well-optimized content.

2. Not Enough Content

You’ve got a gorgeous website design—with very little content. But your prospects aren’t looking for nice pictures and exciting design. They’re searching for messages that make a strong case for your services, good advice that positions your company as an industry expert, and ideas that connect with what they need. None of that will be found on a site without good content.

Basic web design and quality content will take you much further up the search rank charts than beautiful design and thin content will. Our site is proof of that. Built on a simple WordPress platform with rudimentary design whistles and bells, our strong content powers the site ahead.

3. Stale Content

The origin of April Fools’ Day is obscure. April 1 was the Roman New Year’s Day, and occurred on the heels of the spring festival of Hilaria. Some speculate the tradition, universal in Western cultures, has something to do with the change from the obsolete Julian Calendar to the more precise Gregorian Calendar, which moves the start of a new year to January 1. This calendar was first adopted in France in 1582, but other countries delayed adopting the new calendar for many years.

Most cultures in the Northern Hemisphere celebrate spring with rollicking festivals, so playing the fool and pulling pranks is a natural way of shaking off the gloom of a long winter.

Your website has been online for 10 years—with the exact same content. You wouldn’t dig out your polyester leisure suit from the back of the closet and hope to make a splash at the business networking breakfast. So what gives you the idea it’s OK to give your virtual sales pitch in 2014 with ideas that are a decade out of style?

Google loves fresh content, and it’s critical to remaining relevant—to search engines and people.

4. No Keywords, No SEO

People are searching for your services right now. Whether you’re a Chicago landscaper, a New Delhi graphic design company, or a London business ESL school, people are looking for a company just like yours.

Carefully selected and properly placed keywords in your web content are the shiny lures on the fishing line that entice your prospects to bite—click and visit your site, that is. Without targeted keywords, you might as well go fishing with just a ball of string.

World Web Content Writers are currently catching fish in waters around the globe, with clients on 5 of 7 continents. Prospects are finding us through Google and choosing to hire us from across North America, Europe, Asia, Africa, and Australia.

5. Plastering Your Site with Content Selfies

Is your website all about you, your company, and what you do? Does it feature the long and fascinating history of how you got your start in accounting? Grandma would love to read that story in a handwritten letter—and it will be perfectly at home on your About page—but the strangers who are hunting for the best local accountant they can afford are much more interested in their needs and how you’re going to meet them.

Rather than emphasizing what you’ve done in the past, highlight what your company is doing for your clients right now. Spotlight the ways in which your services are helping your customers overcome their perplexing business problems and achieve their aspirations.

6. Poorly Written Content

Typos, usage errors, and other style flaws in your content are as off-putting as flowers wilting on your virtual reception desk, and can stomp out new business before it even sprouts. Every word on your website is a reflection of your business, so the content needs to be flawless.

7. Uninspiring Content

You can find many lovely websites that don’t inspire visitors to do anything but browse the pages. That’s fine for the library or relaxation room. But if you need to drive business, you must publish content that reels in prospects and inspires them to take action.

Persuasive web content drives the reader toward specific desired outcomes with clear calls to action. Call now to get a free quote. Sign up for our free monthly newsletter. Buy now and save $10. These are examples of clear calls to action.

If your website doesn’t guide visitors toward specific actions, you’re missing your best opportunity to attract new business online.

Writing quality web content is hard work, and that’s why it’s the only thing we do. Good web content needs to do two main things:

  1. Attract targeted prospects who are interested in your services or products
  2. Convince them to take the next step, such as call you to get a free quote or buy a product

Don’t be a fool! If your web content needs help, give us a call at 773-728-0207 or send us an e-mail so we can help you figure out how to make it work.

by Jennifer Kirkland & James Davis

Posted in Business Development, Organic Search Optimization, Search Engine Optimization, SEO Tips, SEO Web Content, Writing, Writing Tips | Leave a comment

Website Writers Extraordinaire Sit Around a Fire Spinning Tales

Website Writers Extraordinare - Library Fireplace

We’ve shown you our rankings, we’ve shown off client sites, and we’ve shown you a few tips and tricks we’ve learned during our years of writing awesome web content.

What we’ve been a little shy about showing you—dreamy introverts that we are—is ourselves.

But the better I get to know the people within a company, the more I feel compelled to step forward and do business with them. So this windy November, we invite you into the virtual WWCW library, where a few of our pioneers are gathered around the fire, ready to tell you our stories.

Clare Rosean, Project Manager

Though my official title is “Project Manager”, I might be better known as “The Fun Slayer”, ‘cause I’m all business, kids. The newest member of the WWCW team, I came here to take names, and you can bet your sweet butt I did. Who instated a deadline policy punishing slack-off writers? This gal!

But running a tight ship takes more than punitive measures, which is why I’m constantly seeking ways to finesse operations, better organize our content and calendar, and track clients like the CIA analyst I wish I were.

Fortunately, I have a cool-headed counterpart in Jennifer, who makes a great team leader, and I can count on James to know at least a little something about any arcane topic I ask him to write about. It’s nice to work with an easygoing Southern belle, and a versatile writer, who both know quite a lot about SEO.

When I’m not managing your projects or yelling at a writer who just missed a deadline, you can find me… probably doing other work. Or watching Homeland.

James Thurston Davis, Senior Writer

When I was a kid growing up in New Orleans in the ’60s and ’70s, I had no idea what I wanted to be when I grew up. But I’ve always been curious about the world around me.

In college, I majored in English, communications, and fine art photography before getting a history degree. I have lifelong passions for poetry, chess, politics, philosophy, astronomy, geography, geology, anthropology, and music of all kinds. I’ve worked so many random jobs I’ve lost count of how many careers I’ve had: ice cream truck driver, waiter, bartender, night club DJ, rock band manager, real estate title examiner, pizza delivery driver, political activist, restaurant manager, freelance writer, insurance copywriter, writing tutor, ghost writer, and college English instructor. I’m still not sure what to be when I grow up.

Working with the creative people at WWCW has inspired me, and I owe a lot of thanks to Jennifer, who always finds the positive in every situation. Clare, our intrepid Project Manager, gives us the creative structure we all need to do our best. I feel our pluses all come together in a fab package!

I have an experienced imagination, honed in many creative writing workshops in graduate school, where I earned an MFA in poetry writing. And I seem to have a natural ear for words and how to make a tightly composed pitch in content that flows. I don’t know where this ability comes from. But I know that if I ever do grow up, I’ll lose it.

Jennifer Kirkland, Creative Director

You may say I’m a dreamer, but at WWCW, I’m not the only one.

How can a creative person make a good living without selling out or going through unmotivated motions? To me, that’s always been the big question.

As co-founder of this cool startup, my task is to keep us dreamers walking the bottom line toward our big dreams.

After five years of writing magazine articles, brochures, business plans, and anything else that would keep the lights on, it hit me that the Internet was the future, and web content was the niche market I needed to learn inside out. In 2010, my business partner Daniel and I launched worldwebcontentwriters.com with just a few bucks in the bank.

Not a word of content flows from our hands without crossing the desk of James, a mastermind not only of creative and persuasive writing, but dozens of brainy topics. James has a thousand books on his shelf, and can tell you his captivating history with any one of them you pick up. He’s a flowing fountain of knowledge, learning, information, and trivia.

When a prospect asks me with some skepticism if we can write about window washing, international telecommunications, or matchmaking, I don’t have to sell it. James really can write expertly about paint drying on the wall and make it sound fascinating. And when they ask me how long this is going to take, I reassure them by bragging about Clare.

Once we attracted too much work to handle, Clare came along to organize and manage our projects. Her exacting discipline is the perfect foil to my laid-back approach to project management, and you can thank her when your content arrives on time and up to your expectations. She’s also a well-learned and well-published artist who sketched these illustrations of us with ballpoint pen.

I feel blessed for our thriving business, and the devoted, creative, brainy team that makes it run. And I am thankful to the skies for our terrific clients, every one with at least a dash of the dreamer within.

We’d love to hear your story, and help you tell it on your website. Give Jennifer a call or send us an e-mail, and let’s talk!

by Jennifer Kirkland, James Davis, and Clare Rosean

Posted in Creativity, Photos, World Web Content Writers, Writing | Leave a comment

Is Your Website Floundering in the Google Seas? Let Us Write Your Ship!

I hear it almost every day now:

“My site tanked like a boot full of rocks when Google updated its search algorithm! I’ve been working overtime to undo the damage. Now I need better SEO content to get us floating easy in the Google waters again. Help me!!”

That damage is usually a bunch of spammy links and a huge hit to your site’s search rankings. Everybody knows no one clicks past page 1 on a Google search. If you’re the one crying for help, you can’t afford to let your livelihood sink into the depths of the Internet Ocean.

The good news? WWCW has been on Google’s good side since we started our business 3 years ago. Our SEO web content has always been in harmony with search engines, consistently producing higher search rankings for our clients – and our own site:

  

Our secret to great SEO content? We use only white hat magic – never the passe and out of style black hat magic!

That Old Black Magic Just Ain’t Cutting It Anymore

WWCW masters the advanced SEO techniques your struggling website needs to get back in the prime Google search waters. Our optimization makes websites stand out, and we never use black hat SEO shortcuts that won’t even get you out of the harbor.

Black hat SEO techniques are penalized by search engines. Some examples include common shortcuts and amateur moves like these:

  • Use of hidden, invisible, or cloaked text
  • Keyword stuffing: excessive repetition of keywords
  • Meta tag stuffing: using unrelated but popular keywords in meta tags
  • Creation of low-quality doorway/gateway pages stuffed with keywords
  • Article spinning
  • Link spam
  • And similar deceptive, short-term tactics

WWCW doesn’t use any of those ineffective gimmicks. We use white hat SEO, superior methods geared toward lasting results – and we always have.

White hat SEO uses only targeted, relevant keywords that are geared toward people, not search engines. We only build incoming links from reputable, relevant sites, such as directories and industry sites.

Our Superior White Hat SEO Techniques Get Long-Lasting Results

We know where to find the steady winds that will push your website ahead of the competition. Google has always smiled on our content, and with every update, the content we produce secures better rankings and more traffic for us and our clients.

Don’t Get Lost in the Google Doldrums – Set Sail for Richer Waters with Superior Content from WWCW

World Web Content Writers is the little company that knows how to get big results with Google. We’re proud of our track record of high-ranking clients and use proven techniques to transform your site’s Google search results.

If you’d like to get back in Google’s bluest waters, or unfurl the strongest sails for your maiden voyage, give me a call at 773-728-0207, or send me an e-mail.

Jennifer Kirkland


We’ve achieved many top rankings for a wide variety of clients:

The Ultimate Rose: #1 rankings for 6 keywords, including “3 ft roses”, “4 ft roses”, and “5 ft roses”.

Global Battery Buyers: #1 rankings for 4 keywords, including “recycle batteries for cash” and “sell my old batteries”, and Top 4 rankings for 7 terms, including “recycle watch batteries”.

Insight Optical: Top 4 rankings for 6 keywords, including “San Diego eyeglasses” and “eyeglass repair San Diego”.

Fiesta Roses: Top 5 rankings for 5 keywords, including “where to buy rainbow roses” and “dyed blue roses”.

by Jennifer Kirkland

Posted in Search Algorithm Updates, Search Engine Optimization, SEO Tips | Leave a comment

I Don’t Know What To Write About! How to Bust Through Writer’s Block in 3 Easy Steps

World Web Content Writers - Once Upon A TimeAt the beginning of the year, WWCW resolved to send out an e-mail newsletter every month in 2013. We should have started this a while ago – unique, creative content is the product we want to showcase, after all.

But the demands on a busy small business never end, so in the past this task usually got pushed to the bottom of the to-do list.

In January, we put together a basic plan for what topics we’d cover in each month’s newsletter. The first idea for April was something funny and jokey for April Fool’s Day, to show off our humorous writing chops. But we were so busy closing out the month of March that we missed that unforgiving April 1 deadline.

The second idea was a Tax Day theme – how taxing it can be to write your own web content, and how you can make wise use of any deductions or credits available to you. Of course, we spent the week before April 15 swimming through an officeful of invoices and receipts for the business – so our tax-themed newsletter did not get filed.

Now it’s almost May, and I’ve been pondering April’s newsletter topic for the past 2 weeks. I sat down in front of my blank screen this morning, staring the deadline straight in the face, and thought:

I don’t know what to write about!

Our SEO web content writing business is going strong because most people, no matter how intelligent, successful, or entrepreneurial they may be, just can’t write well, simply don’t enjoy writing, or have no idea what to write about.

The home page of our web site opens with a simple question:

Are you stuck staring at a blank screen, agonizing over trying to write your web content yourself?

Pretty much everyone who’s tried to write their own web content (or cover letter, bio, life story) will answer a resounding YES! to this question.

This is why our web site converts so well, persuading a high percentage of new visitors to contact us. We offer a simple solution to a vexing, universal problem.

Once we’ve completed our intial interview with a new client, then conducted research on the industry and competition, we have a lot of material to work with and plenty of good ideas on what to write about.

But if you’re trying to write your own web content, where do you even begin?

To Get Started Writing, Ask Yourself 3 Easy Questions

The basic formula for persuasive writing, whether it’s for a compare-and-contrast college essay, a funding request, or web content for your business, gives a good framework for writing your own content of any kind.

Simply ask yourself these 3 questions, and write down the answers:

  1. What is the main problem or aspiration of your audience?
  2. What is the ideal solution to that problem or aspiration?
  3. Why are you the best choice for resolving that problem or aspiration?

Here are some examples. We’ll start with our own web site. (Click any image for a larger view.)

World Web Content Writers

1. What is the problem or aspiration?

World-Web-Content-Writers-WWCW-Problem

 

 

 

2. What is the ideal solution?

World-Web-Content-Writers-WWCW-Solution

 

 

3. Why is WWCW the best choice?

World-Web-Content-Writers-WWCW-Best-Solution

 

 

 

A-1 Express Appraisal Services

1. What is the problem or aspiration?

World-Web-Content-Writers-A-1-Problem

 

 

 

2. What is the ideal solution?

World-Web-Content-Writers-A-1-Solution

 

 

3. Why is A-1 the best choice?

World-Web-Content-Writers-A-1-Best-Solution

 

 

EInsurance.com

1. What is the problem or aspiration?

World-Web-Content-Writers-EInsurance.com-Aspiration

 

 

2. What is the ideal solution?

World-Web-Content-Writers-EInsurance-Solution

 

 

3. Why is EInsurance.com the best choice?

World-Web-Content-Writers-EInsurance-Best-Solution

 

 

 

Writing Good Content Starts with Asking Good Questions

Answering these 3 simple questions will help you bust through writer’s block and start filling up the screen with informative, persuasive content. Of course, there’s a lot more to writing great web content – but this is a good place to start.

If you’re still stuck, or if you’d simply rather hire professional writers to ask all the right questions, and take care of writing your company’s web content for you, give me a call at 773-728-0207.

Or visit our web site to learn more about SEO web content writing.

We’ll talk about how we can help, and I’ll even give you some additional free tips on how to write your own top-notch web content.

Whatever path you take, don’t delay. Summer is stamping at the starting line, and we’ll all be away from the computer screen and off to the races, the picnics, and the beaches before you know it.

Have a happy, prosperous spring and summer!

Jennifer Kirkland


Our strategies continue to increase our natural traffic. We reached a new high in visits to our web site in April! (Click graph for a larger view.)

World-Web-Content-Writers-April-2013-Traffic-Stats

 

 

 

 

 

 

“I love deadlines. I love the whooshing noise they make as they go by.” -Douglas Adams

“I’m writing a book. I’ve got the page numbers done.” -Steven Wright

“Easy reading is damn hard writing.” -Nathaniel Hawthorne

by Jennifer Kirkland

Posted in SEO Web Content, Writing, Writing Tips | 2 Comments

Spring Equinox Time: Plant SEO Word Seeds Now – Enjoy Power Growth This Summer

We wobble around on our axis and reset the seasons – now is the time for new beginnings and new growth. At World Web Content Writers, we’re sharpening our senses and plowing new fields in new continents, reaching for the lush promise of summer.We’re a vibrant group of brainy wordsmiths and techies working hard to water healthy growth for our own small business. Season after season, our labor yields a crop of new business within months, sometimes weeks.And we have the blue-ribbon web site to show for it: our own site has been shooting up the search rankings like a beanstalk!No Environment Is Too Barren, No Topic Too Challenging

How do we do it? Applying the fertilizer of creativity and the sunshine of strategic writing smarts to our business and the businesses of our clients, we’re nurturing a bounty of success and healthy growth across a broad garden of industries.
We write high-quality SEO web content for:

  • Law firms
  • IT engineers
  • Optometrists
  • Accountants
  • Technology training companies
  • Real estate brokers and appraisers
  • Travel and tourism agencies
  • Financial management companies
  • Green products retailers
  • Pet products retailers
  • International HR firms
  • Business consultants
  • Autism awareness organizations
  • Nonprofits
  • And more!

We’ve helped companies of all sizes attract more natural traffic and develop business.

Harvesting the World to Your Table, WWCW Keeps Growing

We’re now exporting fresh batches of our unique and creative content overseas, to Europe and the UK. And already we’re discussing potential projects with clients in South Asia and East Asia, truly putting the World in World Web Content Writers!

Check out all the places where our currently active clients do business (click the map for a full-size view):

Planting the best web content on your web site is as easy and sure a bet as throwing a handful of seeds upon fertile ground.

Like a well-tended crop, awesome web content is affordable, works like magic, and can yield an overflowing harvest of new business and success.

Start planting the seeds that will make your business grow now – and come summer, sit back and enjoy the fruits.

Give me a call or send me an e-mail to get started today!

Jennifer Kirkland

773-728-0207
jennifer@worldwebcontentwriters.com

The First Day of Spring – Spring EquinoxEquinox occurs only 2 times every year, and it is the only 2 times that the sun is directly above the earth’s equator, when days and nights are of equal length.The spring or vernal equinox, falling this year on March 20, heralds the coming of warmer months in the Northern Hemisphere and colder months in the Southern Hemisphere.Spring equinox has always inspired people to take on new tasks, invigorated by the new energy of the reborn earth.Celebrating the spring equinox goes far back into human cultures and even influences the date of Easter, which is determined as the first Sunday after the first full moon following the vernal equinox.

by Jennifer Kirkland

Posted in Business Development, SEO Web Content, World Web Content Writers | Leave a comment

Reign Supreme Online – 5 Easy Ways to Make Your Web Content Zing

Today, when so many businesses rely on a strong Internet presence, it’s amazing that so much web content is stuck in the Dark Ages. That’s a shame, because featuring high-impact web content is one of the most critical ways to get people clicking on your web site and doing business with you. Publishing sizzling web content should be a top priority.

5 Easy Ways To Make Your Web Content ZingIn the Content Is King era, ordinary web content fails to win the battle for customer devotion.

If you want your business to rule, you need to replace those weak word soldiers in your content army with snappy killers, sure-fire word soldiers. In the cutthroat battleground of online business, how can a noble king or queen like you prevail?

Here are five specific examples of how to strengthen web content to capture your customers, lure their loyalty, and win the battle.

Rule the Online Lands – Five Easy Ways to Make Your Web Content Zing

1. Romance the Crowd with Sweet Talk

A medieval serf wouldn’t dare defy the monarch by wandering away from the king’s rambling speech. But modern surfers have dozens of distracting minstrels and whistles pulling them away from your web site and feel no loyalty at all to your virtual sales pitch.

One way to win their loyalty is to grab and hold their attention with colorful, romantic imagery instead of boring, robotic business verbiage:

Robotic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is hassle-free.

Romantic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is nothing but blue skies.

2. Spring a Show-Stopping Surprise

Every savvy queen knows her routine underthings get old, and keeps the royal bed regal with seductive surprises. Like Her Royal Highness, you can turn your audience on by playing with language and framing information in clever new contexts:

Mundane: At Infidati, we’re always available. We deliver expert IT administration services to companies of all sizes – 24/7.

Magical: At Infidati, we never go into sleep mode. We deliver expert IT administration services to companies of all sizes – 24 hours a day, 7 days a week.

3. Indulge the Senses

The same old porridge for dinner can leave any subject unsatisfied. Likewise, bland descriptive content falls flat on the page. To get your customers to clean their plates and keep coming back for more, give them something spicy, melodious, sensuous, fragrant, and vivid.

Informative: In 1845, the US annexed Texas as the 28th state, and this started the Mexican War. Since then, many have associated Texas with cowboys and the open range. Today, Texas has 30 cities with more than 100,000 residents each.

Inspiring: In 1845, the US annexed Texas as the 28th state, inciting the Mexican War in the process. Since then, the image of the independent Texas cowboy roaming free on the range has left an indelible mark on American folklore and popular culture. Today, Texas is larger than life as always, with 30 cities having more than 100,000 residents each.

4. Unleash Action & Adventure

The queen’s shiny knight in dashing armor is always ready to launch a thousand well-chosen arrows to save Her Majesty. Carefully chosen flourishes placed in just the right place and at just the right time bring dead content to life.

Flat: A great defensive player, in his 16-year career, Theo has played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.

Fun: Known as a defensive beast and league-leading shot blocker, during his stellar 16-year career, Theo played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.

5. Conserve Your Rose Petals

The fool always gets into trouble because he doesn’t know his boundaries or the definition of purple prose (excessively flowery language). Overwritten content can easily backfire and wilt. In creating lively and effective content, less is counterintuitively more.

Wilting: Valentine’s Day is traditionally celebrated every mid-winter, so giving the great gift of roses is a doubly special symbol of pure and ever-lasting love.

Wooing: Because Valentine’s Day is traditionally celebrated in mid-winter, giving roses is the doubly special symbol of undying love.

The World’s Greatest Monarchs Know How To Delegate 

We hope these tips help you write awesome content for your web site. But the best kings and queens know when to commission works of art.

In the Content Is King era, good web content really is a new art form.

Coaxing with communication is our full-time vocation. If you’d rather pay the court jesters to work some word magic than dream up the entertainment yourself, just give me a call.

Jennifer Kirkland

773-728-0207
jennifer@worldwebcontentwriters.com

by Jennifer Kirkland

Posted in SEO Web Content, Writing, Writing Tips | Leave a comment

American Dream Machine: How WWCW Exploded from Shoestring Start-up to the Hottest Web Content Writers Online

WWCW - Success In 2013 And BeyondHappy 2013! Let’s make this your best year ever.

A new year means new goals and new opportunities. At World Web Content Writers, we’re pausing to take stock before moving on to new heights, and we’d like to thank all our loyal clients and friends, past, present, and future.

We’ve come a long way since the beginning, and we couldn’t have done it without you. Today, we almost can’t believe we’ve grown this much – from a tiny start-up in a little coach house driven by a dream into a burgeoning business with many successes and loyal friends.

In 2013, we’re anticipating our best year yet – and we know we’re going to accomplish that by helping businesses like yours do the same!

Swinging on a Shoestring and a Dream

Two and a half years ago, two ambitious self-starters with a big idea and a little bank account launched worldwebcontentwriters.com.

We weren’t sure we were ready. “Shouldn’t our web site be perfect before we set it loose? We don’t even have a business plan. Who do we think we are?!”

But instead of sitting around for a month mulling it over, we took the leap and unleashed our big idea on the wild, wild web. And we are so glad we did! WWCW has grown beyond our wildest plans.

Then, Now, Tomorrow – Come Along for the Ride!

THEN: We started our company in summer 2010 with $1,000 in the bank. Our only real backing was a surplus of dreamy creativity and down-to-earth hard work. We knew there was a demand for quality web content that was only going to heat up, and we knew no one else was doing what we were doing.

In the beginning, we got 100% of our site traffic through paid search advertising. But as we applied our own best medicine and careful nurturing, our web site began its slow, steady ascent to the top, and WWCW began to grow.

NOW: In 2012, just 2 years into our energetic start-up venture, we earned 6 figures in revenue – growing about 60% since 2011. We’ve doubled and then tripled the number of talented writers who are the creative brains behind our winning content, and our own web site and promotional strategies have brought in many new friends and projects.

Today, we’re ranking in the Top 10 on Google for numerous competitive keywords, including #2 for web content writers – right up there with Wikipedia. We now get an impressive 70% of our site traffic through natural searches, and natural traffic to our site more than doubled in 2012. An impressive number of people who land on our web site contact us to begin the relationship.

We’re also beginning to rank at the top of Google in Europe! Will 2013 be the year we truly put the “world” in World Web Content Writers?

BEYOND: Our monetary goal is to double our revenue in 2013. We’d love to take you along for the ride! We can create persuasive web content that works to accomplish your business goals, get you started in establishing an Internet presence, help you climb the search rank charts, and energize your 2013 sales.

Demand for our work just keeps getting stronger, and we’re working harder than ever to build up the most talented team of professional web content writers anywhere. If we do this right, the sky’s the limit – for us and our clients!

We’re determined to make 2013 our best year ever.

Are you?

If your answer is yes, you’d like to learn how we accomplished all this, and you want to find out how we can help your business hit the same upward trajectory this year, give me a call at 773-728-0207, or e-mail me at jennifer@worldwebcontentwriters.com.

Have a healthy and prosperous 2013!

Jennifer Kirkland

by Jennifer Kirkland

Posted in Business Development, World Web Content Writers | Leave a comment

World Web Content Writers Keeps An Eagle Eye On Your SEO Rankings

SEO Rankings Eagle Eye

We write SEO web content that works.

Once upon a time, anyone could create a web site for a business, post it online, and be done with it. Over the years, as more and more businesses have come to rely on Google search results to drive web site traffic, timely and customized SEO web content has become ever more necessary to establish a winning web presence.

Where a web site ranks in a search is determined by Google’s ever-changing, increasingly sophisticated algorithm. Six weeks ago, Google made another big update to its search engine positioning algorithm—the Penguin update.

Since we regularly and actively monitor traffic patterns and SEO rankings of all our clients’ web sites, our proactive tech director and SEO whiz Daniel quickly spotted the effects of the Penguin update and recommended immediate action.

The excellent news is that for about 90% of our client sites, search engine positioning improved after the update, showing once again that showcasing high-quality, effectively optimized, ever-renewing web content is always a winning strategy for promoting any business online.

Hits on our own site improved as well, and we are now ranking even higher for a number of highly relevant and competitive search terms. We’re fluctuating in the Top 10 on Google and Bing for the targeted term “web content writers”, along with many others.

Organic Search Optimization Brainiacs and Problem Solvers

The 10% of sites we manage that took a hit after the Penguin update are specialized niche sites that call for heavy use of targeted keywords. Though we did not intentionally use “keyword stuffing” tactics, the naturally frequent use of targeted terms was most likely interpreted as keyword stuffing.

We offer unlimited revisions on all our work, so to back that up, we proactively reached out to the few clients who had been negatively affected, explained the problem, and recommended that we revise all the site pages to tone down the use of those keywords and counteract the effect. With their approval, we executed these changes quickly, and at no extra charge.

It’s too early to tell how those sites are faring, but one client has already reported to us that he’s getting even better traffic results than before.

Trustworthy Search Engine Positioning Experts Obsessed With Your Success

The Penguin update means experienced web content writers are necessary more than ever for the best search engine performance. If you choose to work with us to create high-quality, SEO web content to promote your business, you get excellent value and solid, quantifiable results from a team of web professionals fixated on your success. Not only do we do top-notch work from the outset, we also actively monitor the results of our good work, and stay on top of search engine updates to make sure your search engine positioning remains strong and your business sparkles in the best possible light.

Our web content writing approach and methods are completely transparent because we know we’re part of the team that’s working for your company’s success.

If you have questions about the Penguin update, search engine positioning, or how we can help you promote your business effectively online and attract more customers, give Jennifer a call at 773-728-0207.

by Jennifer Kirkland

Posted in Organic Search Optimization, Search Algorithm Updates, Search Engine Optimization, SEO Web Content | Leave a comment

Digging for the Goods: Why You Need Real Writers For Great Web Content

I was digging in the yard once, for no particular reason. I wanted to see what was under the soil.

Only more soil, I thought at first. My nails were wrecked, blisters stung my fingers, my knees and shoulders were sore. But I kept digging and soon discovered, down there in the hole I had dug for an hour, that each handful of dirt held a universe of stories: dead bugs, wet leaf rot, powdered trees, bits of bone, glass, wood, the stuff of life.

Writing great web content is not easy! Let pro web site writers do the dirty work for you.

Writing great web content is not easy! How do you turn raw organic material (your ideas) into a flourishing and prolific garden (great clients and revenue)?

 

Sometimes writing web content is like digging in the soil. I think anybody can learn to write decently, but what separates the writers from the strugglers is that writers are willing to get dirty. Often for no particular reason.

I guess I just can’t help myself. It’s weird, I know, but I’m always reading 3 books, looking at half a dozen web sites, talking to 3 or 4 people through text or chat, listening to music with the TV on mute, and picking up as much dirt as I can.

Understandably, most people don’t like to get that dirty, which may be why many find writing so difficult.

The truth is, writing is difficult. Period. Even for writers.

Why you need real web site writers for great web content

The dirt holds a universe of stories. To unearth them, you have to dig in and get your hands dirty. Let us do the digging for you. It’s what we do best.

 

Writing is messy, time-consuming, stressful, frustrating, exhausting, and yes, dirty. After working on a piece of writing for hours, I often find myself in a post-compositional funk, like a thousand-yard stare. It’s creepy.

The Secrets of Good Web Content? Maybe…Maybe Not

In “writing school,” we learned all the cliched axioms, those mysterious, gleaming nuggets of vague advice:

  • Show—don’t tell. The juicy details keep the pages turning. People relate to what they can see, hear, smell, taste, and touch.
  • Hit the ground running. Most readers these days don’t have a lot of time to waste. They want to get to the point without a lot of annoying detours. This is especially true online.
  • Cut to the chase. One of the funny things about the English language is that having so many ways to say something often leaves us tongue-tied or lugubrious. Finding a way to say more with less is the key to sizzling content.
  • Write what you know. As writers, our job is to explain anything to everyone. If we don’t know something, we learn it. And fast.

These phrases seem quaint to us because we do these things instinctively. But most people just don’t have the time to develop their writing muscles, so these expressions sound like trade secrets.

The Value of a Good Shovel and a Tasteful Sign

But they aren’t real shovels. The real digging is in the writing itself. The right words can bring many new clients to your business. The wrong words, well, won’t.

Because the Internet is one big store that is always open, having the right words has never been so important.

Need great content for a website? Let us do the digging for you.

Good web content is the nutrients in the soil.

 

We’re used to getting dirty to dig them up, finding the right tone, the tight phrase, the perfect flow. Good web content, like any other kind of writing, is more than just décor. It’s the nutrients in the soil that make your business grow.

-James

Posted in Creativity, Photos, Writing, Writing Tips | Leave a comment