At the beginning of the year, WWCW resolved to send out an e-mail newsletter every month in 2013. We should have started this a while ago – unique, creative content is the product we want to showcase, after all.

But the demands on a busy small business never end, so in the past this task usually got pushed to the bottom of the to-do list.

In January, we put together a basic plan for what topics we’d cover in each month’s newsletter. The first idea for April was something funny and jokey for April Fool’s Day, to show off our humorous writing chops. But we were so busy closing out the month of March that we missed that unforgiving April 1 deadline.

The second idea was a Tax Day theme – how taxing it can be to write your own web content, and how you can make wise use of any deductions or credits available to you. Of course, we spent the week before April 15 swimming through an officeful of invoices and receipts for the business – so our tax-themed newsletter did not get filed.

Now it’s almost May, and I’ve been pondering April’s newsletter topic for the past 2 weeks. I sat down in front of my blank screen this morning, staring the deadline straight in the face, and thought:

I don’t know what to write about!

Our SEO web content writing business is going strong because most people, no matter how intelligent, successful, or entrepreneurial they may be, just can’t write well, simply don’t enjoy writing, or have no idea what to write about.

The home page of our web site opens with a simple question:

Are you stuck staring at a blank screen, agonizing over trying to write your web content yourself?

Pretty much everyone who’s tried to write their own web content (or cover letter, bio, life story) will answer a resounding YES! to this question.

This is why 1 in 3 people who lands on our web site contacts us. We offer a simple solution to a vexing, universal problem.

Once we’ve completed our intial interview with a new client, then conducted research on the industry and competition, we have a lot of material to work with and plenty of good ideas on what to write about.

But if you’re trying to write your own web content, where do you even begin?

To Get Started Writing, Ask Yourself 3 Easy Questions

The basic formula for persuasive writing, whether it’s for a compare-and-contrast college essay, a funding request, or web content for your business, gives a good framework for writing your own content of any kind.

Simply ask yourself these 3 questions, and write down the answers:

1. What is the main problem or aspiration of your audience?
2. What is the ideal solution to that problem or aspiration?
3. Why are you the best choice for resolving that problem or aspiration?

Here are some examples. We’ll start with our own web site. (Click any image for a larger view.)

World Web Content Writers

1. What is the problem or aspiration?

 

 

 

2. What is the ideal solution?

 

 

3. Why is WWCW the best choice?

 

 

 

A-1 Express Appraisal Services

1. What is the problem or aspiration?

 

 

 

2. What is the ideal solution?

 

 

3. Why is A-1 the best choice?

 

 

EInsurance.com

1. What is the problem or aspiration?

 

 

2. What is the ideal solution?

 

 

3. Why is EInsurance.com the best choice?

 

 

 

Writing Good Content Starts with Asking Good Questions

Answering these 3 simple questions will help you bust through writer’s block and start filling up the screen with informative, persuasive content. Of course, there’s a lot more to writing great web content – but this is a good place to start.

If you’re still stuck, or if you’d simply rather hire professional writers to ask all the right questions, and take care of writing your company’s web content for you, give me a call at 773-728-0207.

Or visit our web site to learn more about SEO web content writing.

We’ll talk about how we can help, and I’ll even give you some additional free tips on how to write your own top-notch web content.

Whatever path you take, don’t delay. Summer is stamping at the starting line, and we’ll all be away from the computer screen and off to the races, the picnics, and the beaches before you know it.

Have a happy, prosperous spring and summer!

Jennifer Kirkland

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Our strategies continue to increase our natural traffic. We reached a new high in visits to our web site in April! (Click graph for a larger view.)

 

 

 

 

 

 

“I love deadlines. I love the whooshing noise they make as they go by.” -Douglas Adams

“I’m writing a book. I’ve got the page numbers done.” -Steven Wright

“Easy reading is damn hard writing.” -Nathaniel Hawthorne

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Today, when so many businesses rely on a strong Internet presence, it’s amazing that so much web content is stuck in the Dark Ages. That’s a shame, because featuring high-impact web content is one of the most critical ways to get people clicking on your web site and doing business with you. Publishing sizzling web content should be a top priority.

In the Content Is King era, ordinary web content fails to win the battle for customer devotion.

If you want your business to rule, you need to replace those weak word soldiers in your content army with snappy killers, sure-fire word soldiers. In the cutthroat battleground of online business, how can a noble king or queen like you prevail?

Here are five specific examples of how to strengthen web content to capture your customers, lure their loyalty, and win the battle.

Rule the Online Lands – Five Easy Ways to Make Your Web Content Zing

1. Romance the Crowd with Sweet Talk

A medieval serf wouldn’t dare defy the monarch by wandering away from the king’s rambling speech. But modern surfers have dozens of distracting minstrels and whistles pulling them away from your web site and feel no loyalty at all to your virtual sales pitch.

One way to win their loyalty is to grab and hold their attention with colorful, romantic imagery instead of boring, robotic business verbiage:

Robotic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is hassle-free.

Romantic: Our IT specialists at Infidati can help you develop and manage your cloud computing implementation, to ensure your IT outsourcing strategy is nothing but blue skies.

2. Spring a Show-Stopping Surprise

Every savvy queen knows her routine underthings get old, and keeps the royal bed regal with seductive surprises. Like Her Royal Highness, you can turn your audience on by playing with language and framing information in clever new contexts:

Mundane: At Infidati, we’re always available. We deliver expert IT administration services to companies of all sizes – 24/7.

Magical: At Infidati, we never go into sleep mode. We deliver expert IT administration services to companies of all sizes – 24 hours a day, 7 days a week.

3. Indulge the Senses

The same old porridge for dinner can leave any subject unsatisfied. Likewise, bland descriptive content falls flat on the page. To get your customers to clean their plates and keep coming back for more, give them something spicy, melodious, sensuous, fragrant, and vivid.

Informative: In 1845, the US annexed Texas as the 28th state, and this started the Mexican War. Since then, many have associated Texas with cowboys and the open range. Today, Texas has 30 cities with more than 100,000 residents each.

Inspiring: In 1845, the US annexed Texas as the 28th state, inciting the Mexican War in the process. Since then, the image of the independent Texas cowboy roaming free on the range has left an indelible mark on American folklore and popular culture. Today, Texas is larger than life as always, with 30 cities having more than 100,000 residents each.

4. Unleash Action & Adventure

The queen’s shiny knight in dashing armor is always ready to launch a thousand well-chosen arrows to save Her Majesty. Carefully chosen flourishes placed in just the right place and at just the right time bring dead content to life.

Flat: A great defensive player, in his 16-year career, Theo has played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.

Fun: Known as a defensive beast and league-leading shot blocker, during his stellar 16-year career, Theo played for the 76ers, the Hawks, the Celtics, the Pistons, and the Lakers.

5. Conserve Your Rose Petals

The fool always gets into trouble because he doesn’t know his boundaries or the definition of purple prose (excessively flowery language). Overwritten content can easily backfire and wilt. In creating lively and effective content, less is counterintuitively more.

Wilting: Valentine’s Day is traditionally celebrated every mid-winter, so giving the great gift of roses is a doubly special symbol of pure and ever-lasting love.

Wooing: Because Valentine’s Day is traditionally celebrated in mid-winter, giving roses is the doubly special symbol of undying love.

The World’s Greatest Monarchs Know How To Delegate 

We hope these tips help you write awesome content for your web site. But the best kings and queens know when to commission works of art.

In the Content Is King era, good web content really is a new art form.

Coaxing with communication is our full-time vocation. If you’d rather pay the court jesters to work some word magic than dream up the entertainment yourself, just give me a call.

Jennifer Kirkland

773-728-0207
jennifer@worldwebcontentwriters.com