As a start-up business, one of the first professionals we hired to help free up our time for more important revenue-generating activities was a tax accountant. Our accountant charges a reasonable fee to prepare our business tax filings, and the value of his work goes far beyond the modest investment. Some jobs are better left to pros. One of them is tax accounting. Another is web content writing.
Like tax accounting, web content writing is hard work that requires particular knowledge and expertise in a wide range of topics. It’s complex, and it’s time-consuming. Most people have no idea how to research keywords that get results and hone awesome web content into material people want to read. And as with tax accounting, the learning curve is far too high for most people to figure out on their own. Why else would 60% of US taxpayers feel compelled to hire professional accountants every year?
A tax accountant knows how to calculate the multi-page math problem of small business taxes so you can hold onto valuable cash to keep the business running. A web content writer knows how to handle the multi-faceted creative problem of web marketing so you can attract new business and fire up the cash flow engine of your business.
Here’s what we were thinking when staring down the financial reports, considering whether we should invest precious funds in hiring a tax accountant. The reasons we hired a tax expert are the same reasons you may be considering hiring a professional web content writer.
1. I don’t know what I’m doing. I’m out of my element. I don’t even know where to begin!
Accounting figures—and lines of meta code—are curiosities that not everybody enjoys studying or even has the foggiest idea how to work with. A tax accountant is the very first professional advisor we hired to help this business grow. Even on a start-up budget, we knew this job demanded a pro. If you think keyword research sounds about as fun as an audit, consider handing over the web content marketing challenge to experienced pros.
Tax Day Blues, Trivia Edition
The US government first collected income taxes to help pay for the Civil War. That tax expired in 1872, but the government tried to collect income tax again in 1894. In 1895, however, the US Supreme Court ruled income tax unconstitutional in Pollock v. Farmers’ Loan & Trust Company.
Income taxes are accepted today because of the 16th Amendment to the Constitution, ratified in 1913. In many ways, it was a populist effort to get more wealthy people to pay their share of taxes.
The original income tax day in 1914 was March 1, but by 1919, Congress moved the date to March 15, where it remained until 1955. The date was moved to April 15 that year to give the IRS more time to process the growing number of tax forms.
Today, the IRS each year sends out more than 8 billion pages of paper and electronic forms.
2. I don’t have time to do this, and I don’t have time to learn how to do it.
Learning the ins and outs of ever-changing tax code takes time and ongoing attention. You need to be able to trust your accountant to get it right, so you want someone who has plenty of experience and knows what they’re doing.
It’s the same story with web content. You could take a few weeks out of an already overbooked schedule to learn how to write effective, keyword-optimized web content. Or you could hire a professional to complete the job in a few weeks’ time. You don’t have time to step away from the daily demands of running your own business to get this done, and you probably shouldn’t.
3. I don’t want to do it, and I don’t care to learn.
For most of the creative people at WWCW, working on taxes sounds about as fun as getting a root canal—no offense to accountants and endodontists. Paying a good accountant in exchange for a neat, well-organized, correctly filed tax return gives us a feeling of relief. Our accountant enjoys accounting and says it comes easily to him.
If facing off with the big white screen trying to dream up brilliant content for your website fills you with a similar sense of foreboding, you’ll probably feel a lot lighter once you hand that task off to a competent team of professionals who love to write and do it all day long. All our writers love writing, even though it can sometimes be hard and frustrating.
4. It will cost me more to do it myself than to pay a professional.
If your primary goal is to develop new business, it’s a good idea to pay a professional a modest amount to free up your time to focus on revenue-generating and business development activities.
The potential consequences of not filing an accurate tax return are steep penalties and time-draining, stressful audits by the IRS. The benefits of publishing quality web content are increased traffic and revenue, as well as improved reputation, client relationships, and credibility.
5. This must be done right.
If you don’t file your taxes properly, you’re in big trouble. If your website doesn’t attract and develop new business, you’re sunk. Accurate tax filing and persuasive content marketing are mandatory to your company’s growth. You can’t afford not to get this done right.
The good news is that it’s now easier than ever to find a terrific professional writer to produce your web content. But just as with selecting an accountant, make sure you go with a pro who really understands the subject and will do a great job.
Writing awesome web content is the only thing we do. If you’re ready to liberate yourself from the taxing task of producing attractive website content that converts visitors into customers, just give us a call.
by Jennifer Kirkland & James Davis